In the world of SEO, staying on top of the latest trends and leveraging available tools is crucial for achieving better rankings and driving organic traffic. One powerful feature that many overlook is “People Also Search For” (PASF), a section on Google’s search results page that can significantly enhance your SEO strategy.
This blog post will explore what PASF is, why it matters for your SEO efforts, and how you can use it to improve your rankings, discover new keyword opportunities, and create content that resonates with your audience.
Understanding “People Also Search For” (PASF)
People Also Search For is a Google SERP feature showing a list of related searches connected to the user’s original query. It usually appears below the main search result or in a box alongside it. Unlike the “People Also Ask” (PAA) section, which features questions and answers, PASF focuses on suggested related keywords.
This feature helps users discover relevant topics they might not have thought of, guiding them through a more comprehensive search experience.
Key differences between PASF and PAA:
- PASF: Related search terms or keywords, broader and topic-oriented
- PAA: Question-answer format, showing questions users ask related to the query
Where PASF appears:
- Below top organic results on desktop
- As a carousel or box on mobile devices
Understanding PASF gives marketers a chance to target these related searches and meet broader user needs.
How Does PASF Benefit Both PPC and SEO?
People Also Search For (PASF) helps improve both SEO and PPC by uncovering related search queries that users frequently look for.
Benefits for SEO:
- Expands keyword coverage
- Enhances content relevance
- Increases organic traffic
Benefits for PPC:
- Reveals new, less competitive keywords
- Improves ad targeting
- Lowers cost-per-click (CPC)
- Boosts conversion rates
At White Hat SEO Guru, we use PASF insights to optimize your campaigns for better visibility and results. Leveraging PASF ensures a comprehensive strategy that drives qualified traffic and maximizes ROI.
How to Leverage “People Also Search For” in Your SEO Strategy
Now that we know why PASF is important, let’s discuss how you can use it effectively to improve your SEO strategy:
1. Conduct Thorough Research Using PASF
To get started, perform a search for your target keywords on Google. Scroll down to the “People Also Search For” section and make a note of the related queries. These queries provide insight into what users are looking for and offer potential keyword opportunities for your content.
You can further expand on these suggestions using keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. These tools will provide you with additional data on search volume, keyword competition, and relevance.
2. Create Comprehensive Content Around PASF Keywords
Once you have identified relevant PASF keywords, it’s time to create content that answers these queries. For example:
- If PASF suggests “SEO for small businesses”, write a detailed blog post titled “The Ultimate Guide to SEO for Small Businesses.”
- If it suggests “local SEO for startups”, create a dedicated landing page focused on local SEO solutions for new businesses.
This not only helps you target additional keywords but also ensures that your content is comprehensive and answers multiple related queries, improving its chances of ranking higher on Google.
3. Integrate PASF Keywords Into Your On-Page SEO
Once you’ve created content around PASF-related queries, it’s time to optimize your on-page SEO:
- Title Tags: Include PASF keywords in your title tags for better rankings.
- Meta Descriptions: Write meta descriptions that feature these keywords to improve CTR.
- Headers and Subheaders: Use PASF keywords in your H1, H2, and H3 tags to enhance content structure and relevance.
- Content: Naturally integrate PASF keywords throughout your content without keyword stuffing, ensuring that it flows well and provides value to readers.
4. Build Topic Clusters Around PASF Keywords
A great way to leverage PASF for SEO is by creating topic clusters. A topic cluster is a group of related content that links back to a central “pillar” page. This strategy can improve your internal linking structure and enhance your SEO performance.
For instance, if your pillar page is about “SEO for businesses,” your cluster pages might include topics like:
- “SEO for startups”
- “Local SEO for small businesses”
- “SEO strategies for real estate websites”
Linking all these pages together helps search engines understand the connection between topics and boosts the authority of your pillar content.
5. Use FAQ Sections to Target PASF Queries
An effective way to address PASF suggestions is by creating FAQ sections on your website. This allows you to answer common queries that users are searching for in a concise and easy-to-read format. By including PASF keywords in your FAQ sections, you can increase your chances of ranking for related search terms.
What is Google’s SERP? Understanding Search Engine Results Pages
When you type a query into Google and hit enter, the page that appears with all the results is called the Search Engine Results Page (SERP). This page is the gateway to finding the information you want on the internet.
Google’s SERP is not just a simple list of website links — it’s a dynamic, feature-rich page designed to provide the most relevant answers quickly and efficiently. It includes various elements such as:
- Organic Results: These are the natural search listings ranked by Google’s algorithm based on relevance, quality, and user experience.
- Paid Ads: Advertisements from businesses that pay to appear for specific keywords. These are usually marked as “Ad.”
- Featured Snippets: Quick summaries or answers extracted from a webpage, displayed at the top for easy access.
- People Also Ask: A box showing related questions users commonly search, helping expand your knowledge on the topic.
- Knowledge Panels: Information cards providing key facts about people, places, or things, usually appearing on the right side or top of the page.
- Local Packs: Maps and local business listings, especially important for location-based searches.
Understanding how Google’s SERP works can help businesses and marketers optimize their content and advertising strategies to appear more prominently, driving higher traffic and engagement.
How do people Also Search For Work in Google Search?
Google’s People Also Search For feature shows related search queries based on what users commonly look for alongside your original search. It uses data from user behavior, search patterns, and AI algorithms to suggest relevant, helpful topics.
This helps users explore their interests more deeply and refine their searches easily. The suggestions dynamically update based on trending searches and your query context, making search more intuitive and personalized.
Why is “People Also Search For” Important for SEO?
“People Also Search For” is a goldmine for SEO because it reveals additional keywords and topics that users are interested in. By optimizing for these related searches, you can increase your chances of ranking for multiple queries, thereby expanding your organic reach.
Benefits for SEO include:
- Keyword expansion: Discover related keywords that complement your main topics
- Content gap analysis: Identify areas your content is missing
- Improved internal linking: Connect related pages to enhance site structure
- Higher user engagement: Providing answers to related queries keeps visitors longer on your site
- Better topical authority: Covering related searches signals to Google that your site is comprehensive
Leveraging PASF keywords lets you build richer content that aligns closely with user intent, which can improve rankings and traffic.
How Does Google Generate “People Also Search For”?
Google uses advanced algorithms and artificial intelligence to generate PASF suggestions. The system analyzes billions of search queries, user behavior, click patterns, and semantic relationships between topics to present the most relevant related searches.
Factors influencing PASF suggestions:
- Search history: Aggregate data from many users’ searches
- User engagement: Clicks, time spent, and bounce rates influence relevance
- Semantic analysis: Understanding the meaning and relationship of words and topics
- Trending queries: Current popular or seasonal search topics
These elements combine to provide users with dynamic, helpful suggestions to refine or broaden their search.
Tools and Techniques to Find “People Also Search For” Keywords
While manual searching is useful, SEO tools can automate and expand your PASF keyword research.
Popular tools include:
- Ahrefs: Offers “Related keywords” and PASF-like data
- SEMrush: Provides related search queries and keyword suggestions
- Ubersuggest: Shows related keywords and phrases
- Keywords Everywhere: Browser plugin that shows PASF suggestions directly on SERPs
- AnswerThePublic: Visualizes related questions and searches
Using these tools saves time and uncovers deeper keyword insights to enrich your SEO strategy.
Common Mistakes to Avoid When Using “People Also Search For”
While PASF is valuable, misuse can hurt your SEO.
Avoid these errors:
- Keyword stuffing: Forcing PASF terms unnaturally harms readability and rankings
- Ignoring intent: Using unrelated PASF queries that don’t fit your content confuses users and Google
- Neglecting updates: PASF suggestions evolve; outdated content loses value
- Weak linking: Not connecting PASF topics internally misses SEO benefits
Use PASF keywords thoughtfully and keep your content user-focused.
FAQs on “People Also Search For”
Q1: What is the difference between “People Also Ask” and “People Also Search For”?
A1: PAA displays question-answer boxes, while PASF shows related search terms or topics.
Q2: How can I find “People Also Search For” keywords?
A2: Use Google search results directly or SEO tools like Ahrefs and Keywords Everywhere.
Q3: Does optimizing for PASF help rank higher?
A3: Yes, it improves topical relevance and keyword coverage.
Q4: Can PASF keywords help with voice search?
A4: Absolutely, since voice search uses natural, related queries.
Q5: How often do PASF suggestions change?
A5: They update dynamically based on trending searches and user behavior.
Conclusion
“People Also Search For” is a powerful SEO feature that opens up new opportunities for content creation and keyword discovery. By understanding how PASF works and incorporating related searches into your SEO strategy, you can enhance your website’s relevance, increase organic traffic, and satisfy user intent more effectively.