How a White Hat SEO Guru Helped gardenfurniturecentre.co.uk Boost Its Online Visibility with Expert SEO Strategies

Boost Online Visibility with Expert SEO Strategies

Website: gardenfurniturecentre.co.uk
Location: United Kingdom
Objective: Boost organic traffic, improve keyword rankings, and enhance conversion rates for eco-friendly products and affiliate marketing.

Organic Traffic: 35.9K – before = 18k = Growth 99.4%

Domain Authority: 47 – before = 34 = Growth 38.2%

Total Backlinks: 297K – before 250k = Growth 18.8%

Top 10 Keywords: 20 – before 12 = Growth 66.7%

Clicks: 31K – before 15k = Growth 106.7%

Impressions: 200K – before 145k = Growth 37.9%

Conversions via SEO: 10 to 15 Per Month increased

Introduction

The Garden Furniture Centre Ltd. (www.gardenfurniturecentre.co.uk) is a UK-based business. This business is based on supplying indoor and outdoor furniture in the high-quality bracket to local customers in the Midlands. The website owner contacted us regarding lead generation in August 2018.

Challenge

It’s an e-commerce website with hundreds of products. The client’s main focus was to generate more sales.
Therefore, our major challenges were:

Choose keywords with commercial intent
Bring relevant traffic
Top rankings for category pages
Increase sales

Traffic Data Before We Started

Goal Completion

What We Did

Our SEO experts researched more than 100 keywords and then decided to go with long tail keywords initially as they were easy to rank and drove relevant traffic to website.

During the first week of our SEO process, we changed all the meta tags and included targeted keywords that had high searches and low competition. Next phase was to build authoritative and relevant links and our experts-built quality (natural looking) backlinks on different relevant sites through diversified link building techniques.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Webmaster Console. Even some of the keywords started ranking on the 1st page in Google search result within 2-3 weeks.