Winning the Custom Apparel & Printing Supplies Market with White Hat SEO Guru
How SEO Helped xpres.co.uk Transform the Custom Apparel E-commerce Market
Background
Xpres is an online retailer specializing in custom apparel and workwear. This case study analyzes the website’s SEO performance, organic search traffic, keyword rankings, and backlink profile to provide insights into its current standing and potential areas for growth and optimization.
Purpose of the SEO Campaign
The campaign aimed to increase organic search visibility, improve keyword rankings, and boost organic traffic, enhancing sales and conversions.
Why SEO Was Crucial
- The site had low organic traffic despite offering high-demand products.
- Competitors were ranking higher for high-intent search queries.
- Technical SEO issues impacted performance and usability.
- A weak backlink profile was limiting domain authority.
SEO Goals
✅ Drive More Traffic: Increase organic search visibility and attract potential customers.
✅ Generate Quality Leads: Optimize for high-intent keywords to attract buyers actively searching for wigs and hairpieces.
✅ Build Authority: Strengthen the website’s credibility in the hair & wig industry through content, backlinks, and trust signals.
✅ Enhance User Experience: Improve website speed, navigation, and mobile-friendliness to reduce bounce rates and boost conversions.
Achievements
The collaboration with White Hat Seo Guru delivered remarkable results for Xpres. Here’s a snapshot of their success:
Overview of SEO Metrics
Authority Score:
22 to 29 (31.82% Growth)
Organic Search Traffic
8.6k to 11.6k visitors per month (35.29% Growth)
Backlinks
12.6k to 19.5k (54.76% Growth)
Referring Domains
1.1k to 1.4k (27.27% Growth)
| Metric | Baseline | Current | Growth (%) |
|---|---|---|---|
| Authority Score | 22 | 29 | 31.82% |
| Organic Search Traffic | 8.6K | 11.6K | 34.88% |
| Backlinks | 12.6K | 19.5K | 54.76% |
| Referring Domains | 1.1K | 1.4K | 27.27% |
Keyword Rankings Growth and Organic Traffic Enhancement
The website in question has successfully ranked for 3300 organic keywords, with several holding top positions in search engine results.
| Keyword | Intent | Pos. | Volume | CPC (USD) | Traffic % |
|---|---|---|---|---|---|
| xpres | N | 1 | 2.9K | 1.87 | 17.82 |
| heat and press | I | 1 | 2.4K | 0.27 | 4.57 |
| xpress | C | 1 | 2.4K | 1.87 | 4.57 |
| dtg printer | I | 1 | 1.6K | 0.63 | 3.04 |
| water bottle | I | 1 | 60.5K | 0.47 | 2.93 |
Keyword by Intent
| Intent | Percentage | Keywords | Traffic |
|---|---|---|---|
| Informational | 51.2% | 2.5K | 9K |
| Navigational | 4.6% | 224 | 2.6K |
| Commercial | 13.7% | 668 | 2.4K |
| Transactional | 30.4% | 1.5K | 3.9K |
These rankings contribute significantly to the website’s organic traffic, with notable CPC (cost-per-click) values indicating strong commercial intent.
Challenges
- Competitive Market: The custom apparel and workwear industry, including niche markets like sublimation blanks and printing supplies, is highly competitive. Many businesses are vying for visibility, requiring ongoing and adaptive SEO strategies to maintain top rankings and stay ahead of emerging competitors.
- Keyword Cannibalization: Keywords such as “sublimation blanks” and “printing supplies” may create internal competition if multiple pages target similar terms. This can lead to keyword cannibalization, reducing the overall effectiveness of the site’s SEO strategy and hindering the ability to achieve top rankings for these important search queries.
- Traffic Optimization: Even with strong rankings for terms like sublimation blanks and printing supplies, converting organic traffic into customers remains a significant challenge. Optimizing the user experience, aligning content with customer intent, and streamlining the purchasing process is essential for improving conversion rates and maximizing revenue.
Keyword Ranking
| Keyword | Position | Traffic | Volume |
|---|---|---|---|
| heat press | 2 | 360 | 4.4K |
| sublimation printer | 2 | 356 | 8.1K |
| sublimation printers | 1 | 322 | 1.3K |
| mug press mugs | 1 | 178 | 720 |
| polyester t shirts | 2 | 171 | 1.3K |
SEO Strategies Implemented
- On-Page Optimization – Enhanced meta titles, descriptions, and structured data for better click-through rates.
- Content Marketing – Created in-depth blog posts, guides, and product pages targeting user intent behind ranked keywords.
- Technical SEO Enhancements – Improved site speed, mobile responsiveness, and internal linking structure.
- Backlink Building – Acquired high-quality backlinks from industry-related websites to boost domain authority.
- Keyword Expansion – Researched and integrated long-tail variations of ranked keywords for additional traffic opportunities.
Results
- Improved CTR (Click-Through Rate): Meta description and title enhancements led to a 15% increase in CTR.
- Higher Organic Traffic: Monthly visits increased by 34%.
- Stronger Domain Authority: Backlink efforts contributed to a 31% rise in overall domain authority.
- Better Keyword Rankings: The website maintained top positions and improved the ranking of secondary keywords.
Results
- Improved CTR (Click-Through Rate): Meta description and title enhancements led to a 15% increase in CTR.
- Higher Organic Traffic: Monthly visits increased by 34%.
- Stronger Domain Authority: Backlink efforts contributed to a 31% rise in overall domain authority.
- Better Keyword Rankings: The website maintained top positions and improved the ranking of secondary keywords.
Why White Hat SEO Guru Is the Best Digital Marketing Agency for Custom Apparel and Printing Brands
In the highly competitive custom apparel and printing supplies industry, standing out online is essential for growth and success. At White Hat SEO Guru, we specialize in helping custom apparel, sublimation blanks, and printing supplies brands achieve higher search rankings, increase organic traffic, and drive more sales. Here’s why we are the best choice for your digital growth.
Industry-Specific Expertise
We understand the unique challenges of the custom apparel and printing supplies market, from targeting the right keywords like sublimation blanks and printing supplies to optimizing product-focused content that engages customers and drives conversions.
Proven SEO & Marketing Strategies
- E-commerce SEO: Optimizing product pages for custom apparel, sublimation blanks, and printing supplies to improve visibility and drive conversions.
- Local SEO: Helping custom apparel and printing businesses rank in local searches, ensuring they stand out to nearby customers seeking personalized products.
- Content Marketing: Creating informative blogs, tutorials, and product guides focused on sublimation blanks and printing supplies to engage organic traffic and establish brand authority.
- Influencer & Social Media Marketing: Partnering with influencers in the apparel and printing industries to extend brand reach and drive customer engagement across social platforms.
Data-Driven Results
We don’t just promise results—we deliver measurable growth using tools like Google Analytics, Search Console, and advanced SEO platforms to track and optimize performance.
Customized Digital Marketing Solutions
Whether you need SEO, PPC, social media marketing, or content marketing, we create tailored strategies that align with the unique needs of your custom apparel and printing supplies brand.
Successful Case Studies
We’ve helped leading custom apparel and printing brands achieve significant growth in organic search traffic and online visibility, driving more sales and brand recognition.
Grow Your Custom Apparel & Printing Brand with White Hat SEO Guru
Ready to dominate search results and attract more customers? Partner with White Hat SEO Guru today to drive sustainable digital growth!