How White Hat SEO Guru Helped ecoscent.co.uk Boost Its Online Visibility with Expert SEO Strategies
Boost Online Visibility with Expert SEO Strategies
Website: www.ecoscent.co.uk
Location: United Kingdom
Objective: Boost organic traffic, improve keyword rankings, and enhance conversion rates for eco-friendly products and affiliate marketing.
Impressions: 5.8K – before – 4.2k (38.1% increase)
Organic Traffic: 898 – before – 600 – (49.7% increase)
Domain Authority: 13 – before = 5 (160% increase)
Referring Domains: 624 – Before = 200 (212% increase)
Top 10 Keywords: 9 – before not in rank
Bounce Rate: 45% Decreased – before 60%
Avg. Session Time: 1 min increased
Conversions via SEO: 1-2/month increased
About Ecoscent
EcoScent, a pioneering scent marketing solutions company, embarked on a transformative journey to revolutionize brand experiences through fragrance and technology. This case study delves into their strategic SEO efforts and remarkable growth in organic traffic, showcasing their evolution from a modest organic traffic count of 13 to an impressive 1000, amplifying their online visibility and market presence.
At EcoScent, the mission is to empower global brands with unparalleled scent marketing solutions, fostering unforgettable experiences. Their goal is to augment sales and customer satisfaction by leveraging the potent impact of scent.
Website Initial Statistics
User Engagement Metrics
The collaboration with White Hat Seo Guru delivered remarkable results for Xpres. Here’s a snapshot of their success:
Users:
Initial Count: 1,843
The initial user count of 1,843 has been streamlined to 1,766, showcasing consistent user engagement with a marginal decrease.
Sessions:
Initial Count: 2,431
There were 2,431 sessions recorded, indicating a steady influx of Visitors are engaging with the website.
Our Analysis Discovered Several Problems
After conducting an in-depth website audit, we unearthed multiple issues that significantly affect the website’s overall SEO effectiveness and performance
On-Page SEO:
The eCommerce platform utilizes an outdated on-page SEO strategy, lacking contemporary best practices, which could hinder its search engine ranking potential.
Backlink Profile:
Negligible presence in terms of referring domains and pages suggests a complete oversight of backlink strategies. Backlinks typically contribute 20-25% to SEO success within this industry, making their absence a critical setback.
Website Load Speed:
The site’s extensive array of products results in a large website size, consequently leading to sluggish page load speeds on both mobile and desktop platforms.
Our E-commerce Seo Strategy
We discussed our client’s long-term goals and completed a 12-month marketing plan with a KPI table. After analyzing their competition and conducting keyword research for their brand, products, and customers, we chose to focus on the following:
Site Speed Optimization
Improving the website’s loading speed for enhanced user experience and search engine performance.
Keyword-Specific On-Site SEO Campaign
Implementing tailored on-page SEO strategies focused on relevant keywords to boost search visibility and rankings.
Acquisition of High-Quality Backlinks
Securing backlinks from reputable sources to strengthen the website’s
The Tools We Used
Google Analytics: Tracked website traffic and user behavior.
Google Search Console: Monitored site performance in search results.
Keyword Research Tools: Identified relevant keywords and analyzed search volumes.
Rank Tracking Tools: Monitored keyword rankings over time.
On-Page Optimization Tools: Optimized meta tags, headers, and content.
Technical SEO Audit Tools: Identified technical issues and crawl errors.
Backlink Analysis Tools: Analyzed the site’s backlink profile.
Content Optimization Tools: Optimized content for specific keywords.
Link Building Tools: Managed outreach and link-building efforts.
Results
Keyword Ranking Progress
Overall Ahrefs Overview
Overall Ahrefs Overview After Seo
Overall Ahrefs Organic Traffic
Analysis and Future Endeavors
EcoScent’s initial statistics reflect a commendable start, displaying consistent user engagement and promising user behavior metrics. While the user count experienced a slight decrease, other engagement metrics, such as session duration, pageviews, and bounce rate, indicate positive user interaction and interest in the website’s offerings
Moving forward, the focus will be on augmenting user counts and refining engagement strategies to enhance user interaction, further improving the overall user experience and maximizing the website’s potential.
What Our Client Says?
“After a few months of work, my website’s traffic and ranking increased. There’s been a boost in revenue and sales as well. I would like to continue their services.”