Reputation Management for Hospitality

Online Reputation Management That Turns Reviews into Bookings

Our purpose: more 5-star reviews, more trust and more guests choosing you. We monitor, respond to and grow your reviews across Google, TripAdvisor, Booking.com, Yelp and social media, so your reputation becomes a reason to book. Built for hotels, restaurants and travel brands.

Top rated onTop rated on Clutch, Semrush, Upwork and Google

Trusted by leading hospitality brands

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Why it matters

Why reputation decides bookings

Most guests read reviews before they book a hotel or choose a restaurant, and a difference of half a star can change their decision.

Reviews also influence Google Maps rankings and AI recommendations. Online reputation management protects that trust and turns happy guests into your best marketing. Learn more in our reputation management guide.

4.8 stars on Google
TripAdvisor Travelers’ Choice
Replies within 24 hours
More recent reviews
The purpose of reputation management

Make your reputation the reason guests choose you, and recover quickly when something goes wrong.

Get Your Free Reputation Audit
The problem

Reputation problems that cost bookings

Common issues we fix for hospitality brands.

Low or falling ratings

A few bad reviews drag down your average.

Unanswered reviews

Silence looks like you do not care.

Old reviews

Guests trust recent experiences.

Fake or unfair reviews

Policy-violating reviews go unreported.

Negative search results

Bad press or complaints rank for your name.

No insight

Recurring issues in reviews are never fixed.

What we do

Our online reputation management services

Protect, repair and grow the reputation that drives bookings.

Review Monitoring

24/7 monitoring across Google, TripAdvisor, OTAs, Yelp and social.

PurposeNever miss a review or mention.

Review Responses

Professional, on-brand replies to positive and negative reviews.

PurposeShow guests you listen and care.

Review Generation

Automated, policy-compliant review requests after each stay or visit.

PurposeGrow your rating and review volume.

Negative Review Handling

Escalation, resolution and reporting of reviews that break platform policies.

PurposeLimit damage and recover trust.

Sentiment Analysis

Insight into what guests praise and complain about.

PurposeFix issues that cost future bookings.

Reputation SEO

Promote positive content so your brand search results look great.

PurposeControl what guests see when they search for you.
Explore SEO →
Success stories

Real results for hospitality brands

Real numbers from hotels, resorts and restaurants that now win more direct bookings.

All case studies
The Lensbury SEO case studyThe Lensbury logo

Welcoming travelers to an unforgettable resort experience

2.4K+Guests discovering the resort through organic search
3.1K+Bookings via Google Maps and local search
4.5K+Spa and dining reservations from targeted keywords
8.2K+First-time visitors from improved online visibility
Italian restaurant SEO case studyItalian restaurant logo

Bringing Italian food seekers to an authentic Italian food destination

1.5K+Visits generated directly from organic search
2K+Tables booked through Google Maps and local search
3.2K+Takeaway and delivery orders from menu keyword rankings
6.5K+New diners finding the restaurant through search
The Rock Zanzibar SEO case studyThe Rock Zanzibar logo

Bringing food lovers to Zanzibar’s iconic dining destination

1.8K+Guests discovering the restaurant through organic search
2.3K+Reservations via Google Maps and local listings
3.7K+Takeaway and delivery orders from popular menu searches
7.1K+First-time visitors from stronger online visibility
The Palm SEO case studyThe Palm logo

Bringing guests to an iconic dining legacy since 1926

2.1KVisitors discovering the restaurant through organic search
2.8K+Reservations via Google Maps and local listings
4.0KTakeaway and delivery orders from menu keyword rankings
7.8K+First-time diners from a stronger online presence
Why choose us

Why hospitality brands choose White Hat SEO Guru

Industry expertise, proven strategies, dedicated support and transparent reporting, all focused on your visibility, bookings and revenue.

Marketing Expertise icon

Marketing Expertise

Hospitality specialists since 2005 who understand guest journeys, seasonality and OTAs.

Flexible Time Zones icon

Flexible Time Zones

Teams in India, USA, Dubai and New Zealand so we work on your schedule.

On-Time Delivery icon

On-Time Delivery

Clear milestones and deliverables that land when we say they will.

Affordable Pricing icon

Affordable Pricing

Transparent monthly plans from $200 with no hidden fees or long lock-ins.

24/7 Support icon

24/7 Support

A dedicated account manager and a team that is always reachable.

Industry Best Practices icon

Industry Best Practices

100% white-hat methods aligned with Google guidelines for lasting rankings.

Pricing

Plans to protect and promote your brand

Affordable ORM for single locations, groups and brands.

Essential ORM

Starting from
$250 / month

Review monitoring, responses and reputation cleanup for single-location businesses.

  • Review monitoring
  • Professional responses
  • Negative feedback handling
  • Monthly reputation report
Enquire Now
Most popular

Growth ORM

Starting from
$350 / month

Proactive review management and sentiment tracking for multi-location brands.

  • Everything in Essential
  • Review generation campaigns
  • Guest sentiment tracking
  • Multi-platform visibility
Enquire Now

Premium ORM

Starting from
$450 / month

Maximize 5-star reviews and turn reputation into direct bookings.

  • Everything in Growth
  • Complaint escalation handling
  • Reputation-led SEO
  • Competitor benchmarking
Enquire Now
How we work

Our reputation management process

Clear steps, clear reporting and no guesswork from audit to results.

  1. 1

    Audit & Listen

    We review your website, rankings, ads, reviews and current results, and learn your goals and ideal guests.

  2. 2

    Plan

    You get a custom roadmap with priorities, budget, timelines and the booking targets we will report on.

  3. 3

    Launch & Optimize

    We put the plan to work, then refine it every week based on what actually drives bookings.

  4. 4

    Grow & Report

    Monthly reports show traffic, bookings and revenue, with clear next steps so you always know your return.

Get started

Ready to make your reputation your best salesperson?

Get a free reputation audit showing your ratings, sentiment and the fastest ways to improve.

  • Higher ratings and more reviews
  • Professional replies to every review
  • More trust and more bookings
FAQs

Online reputation management FAQs

Answers to the questions owners and managers ask us most.

Ask Our ORM Team
What is online reputation management?
It is monitoring, responding to and improving what people say about your business online, especially reviews.
Can you remove negative reviews?
We cannot remove genuine reviews, but we report reviews that break platform policies and help you respond and recover.
Do you buy or write fake reviews?
Never. All review generation is policy compliant and comes from real guests.
Which platforms do you cover?
Google, TripAdvisor, Booking.com, Expedia, Yelp, Facebook and other relevant sites.
How much does ORM cost?
Plans start at $250 per month. Contact us for multi-location pricing.
How quickly will my rating improve?
Response quality improves immediately, and ratings typically rise over two to four months as new reviews come in.
Do reviews affect SEO?
Yes. Review volume, rating and responses influence local rankings and AI recommendations.