Google Ads Agency for Hotels

Google Ads for Hotels That Win More Direct Bookings

Our purpose: make your direct rate the one travelers click on Google. We manage Google Search, Performance Max, Hotel Ads and free booking links for hotels, all tracked to the reservation in your booking engine. Related: hotel PPC.

Top rated onTop rated on Clutch, Semrush, Upwork and Google

Trusted by leading hospitality brands

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Why it matters

Why hotels need PPC

Google is where most hotel searches begin, and its ads and Hotel Ads appear above organic results. If you are not there, OTAs are.

Google Ads for hotels protects your brand, captures high-intent searches and shows your direct rate alongside OTA prices.

[Hotel name] booking
Hotels in [city]
Hotel near [airport]
Romantic hotel weekend
The purpose of hotel PPC

Direct bookings at a lower cost than OTA commission, with full control over dates and budgets.

Get Your Free PPC Audit
The problem

Why most hotel ad campaigns waste money

What we usually find when we audit hotel ad accounts.

OTAs bidding on your name

Brand searches leak to booking sites.

Hotel Ads not connected

Your direct rate is missing from Google’s price comparison.

Broken conversion tracking

Smart bidding cannot work without booking data.

Broad match waste

Irrelevant searches eat budget.

No date strategy

Spend does not follow occupancy needs.

Weak landing pages

Clicks land on pages that do not convert.

What we do

Our Google Ads for Hotels services

Every campaign is built around one goal: profitable bookings.

Google Search Ads

High-intent keyword campaigns with tight geo-targeting, negative keywords and ad copy written to win the click.

PurposeReach travelers at the exact moment they search.

Performance Max & Shopping

Google’s AI-driven campaigns across Search, Maps, YouTube and Display, fed with strong creative and conversion data.

PurposeScale bookings across every Google channel.

Google Hotel Ads

Hotel Ads and free booking links connected to your booking engine.

PurposeShow your direct rate next to OTA prices.

Remarketing

Follow up with visitors who did not convert using display, video and social remarketing.

PurposeTurn lost visitors into bookings.

Landing Page & CRO

Fast, focused landing pages and conversion rate optimization tests.

PurposeGet more bookings from the same budget.
Explore web design →

Tracking & Reporting

GA4, call tracking and booking engine conversion tracking with clear ROAS reporting.

PurposeKnow exactly what every dollar returns.
Success stories

Results our clients achieve

Real hospitality brands growing bookings with us.

All case studies
The Lensbury SEO case studyThe Lensbury logo

Welcoming travelers to an unforgettable resort experience

2.4K+Guests discovering the resort through organic search
3.1K+Bookings via Google Maps and local search
4.5K+Spa and dining reservations from targeted keywords
8.2K+First-time visitors from improved online visibility
Italian restaurant SEO case studyItalian restaurant logo

Bringing Italian food seekers to an authentic Italian food destination

1.5K+Visits generated directly from organic search
2K+Tables booked through Google Maps and local search
3.2K+Takeaway and delivery orders from menu keyword rankings
6.5K+New diners finding the restaurant through search
The Rock Zanzibar SEO case studyThe Rock Zanzibar logo

Bringing food lovers to Zanzibar’s iconic dining destination

1.8K+Guests discovering the restaurant through organic search
2.3K+Reservations via Google Maps and local listings
3.7K+Takeaway and delivery orders from popular menu searches
7.1K+First-time visitors from stronger online visibility
The Palm SEO case studyThe Palm logo

Bringing guests to an iconic dining legacy since 1926

2.1KVisitors discovering the restaurant through organic search
2.8K+Reservations via Google Maps and local listings
4.0KTakeaway and delivery orders from menu keyword rankings
7.8K+First-time diners from a stronger online presence
Why choose us

Why hotels choose White Hat SEO Guru

Industry expertise, proven strategies, dedicated support and transparent reporting, all focused on your visibility, bookings and revenue.

Marketing Expertise icon

Marketing Expertise

Hospitality specialists since 2005 who understand guest journeys, seasonality and OTAs.

Flexible Time Zones icon

Flexible Time Zones

Teams in India, USA, Dubai and New Zealand so we work on your schedule.

On-Time Delivery icon

On-Time Delivery

Clear milestones and deliverables that land when we say they will.

Affordable Pricing icon

Affordable Pricing

Transparent monthly plans from $200 with no hidden fees or long lock-ins.

24/7 Support icon

24/7 Support

A dedicated account manager and a team that is always reachable.

Industry Best Practices icon

Industry Best Practices

100% white-hat methods aligned with Google guidelines for lasting rankings.

Pricing

Affordable Google Ads for Hotels packages

Simple monthly management fees. Your ad spend is paid directly to Google or Meta.

Most popular

Pay-Per-Click

Starting from
$200 / month

We manage your paid campaigns to drive targeted traffic, increase bookings and maximize ROI.

  • Google Ads campaign setup & management
  • Keyword research & targeting
  • Ad copywriting & A/B testing
  • Display & search network ads
  • Remarketing campaigns
  • Conversion tracking & analytics
  • Budget optimization for maximum ROI
Enquire Now

Digital Marketing

Starting from
$450 / month

Need more than ads? SEO, PPC, social media and website in one plan.

  • Everything in PPC
  • Hospitality SEO
  • Social media marketing
  • Dedicated strategist
Enquire Now
How we work

Our step-by-step Google Ads for Hotels process

Clear steps, clear reporting and no guesswork from audit to results.

  1. 1

    Audit & Research

    We audit your account, competitors and keywords, and learn your goals, margins and seasons.

  2. 2

    Build & Track

    We build campaigns, ads and landing pages and set up full conversion tracking.

  3. 3

    Launch & Optimize

    We launch, then optimize bids, keywords, audiences and creatives every week.

  4. 4

    Scale & Report

    We scale what works and report bookings, cost and ROAS every month.

Get started

Ready to get more bookings from your ad budget?

Get a free PPC audit showing where your budget leaks and how to turn more clicks into bookings.

  • More bookings, faster
  • Lower cost per booking
  • Full transparency on spend and ROAS
FAQs

Google Ads for Hotels FAQs

Answers to the questions owners and managers ask us most.

Ask Our PPC Team
What are Google Ads for hotels?
Paid ads on Google Search, Maps, YouTube and Hotel Ads that bring travelers to book on your hotel website.
What are Google Hotel Ads?
Hotel Ads show your room prices in Google’s hotel search results and Maps next to OTA rates, with a link to book direct.
Do you set up free booking links?
Yes. We connect your booking engine so your direct rate appears free in Google hotel results.
How much should I spend on ads?
Most hotels start with $500 to $3,000 per month in ad spend, plus management. We recommend a budget based on your market, season and goals.
How much does PPC management cost?
Our PPC management starts at $200 per month. See the packages above or contact us for a custom quote.
How fast will I see results?
Paid campaigns can drive bookings within days of launch. Performance improves over the first 4 to 8 weeks as we optimize.
Do I own my ad account?
Yes. Your account, data and creatives always belong to you.