Hotel PPC Agency

Hotel PPC Agency That Fills Rooms with Profitable Bookings

Our purpose: more direct bookings from every ad dollar, tracked to the reservation. We run Google Search, Performance Max, Google Hotel Ads, metasearch and Meta campaigns that put your hotel in front of travelers ready to book. Part of our hotel digital marketing services.

Top rated onTop rated on Clutch, Semrush, Upwork and Google

Trusted by leading hospitality brands

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Why it matters

Why hotels need PPC

When travelers search “hotels in [city]”, paid listings and Hotel Ads appear first. If your direct rate is not there, the OTAs win the click.

Hotel PPC gives you instant, controllable visibility for need dates, events and low seasons, with every booking tracked.

Hotels in [city] tonight
[Hotel name] official site
Weekend hotel deals
Hotel near [event venue]
The purpose of hotel PPC

Fill the dates that matter most with direct bookings that cost less than OTA commission.

Get Your Free PPC Audit
The problem

Why most hotel ad campaigns waste money

What we usually find when we audit hotel ad accounts.

No brand protection

OTAs bid on your hotel name and take direct bookings.

Broad keywords

Irrelevant clicks burn budget without stays.

Broken booking tracking

Without booking engine tracking, Google cannot optimize.

Wrong locations

Ads shown to locals instead of feeder markets.

Weak landing pages

Ads send visitors to the homepage instead of offers.

Always-on, never adjusted

Budgets do not follow demand and seasonality.

What we do

Our Hotel PPC services

Every campaign is built around one goal: profitable bookings.

Google Search Ads

High-intent keyword campaigns with tight geo-targeting, negative keywords and ad copy written to win the click.

PurposeReach travelers at the exact moment they search.

Performance Max & Shopping

Google’s AI-driven campaigns across Search, Maps, YouTube and Display, fed with strong creative and conversion data.

PurposeScale bookings across every Google channel.

Meta & Instagram Ads

Visual campaigns and lookalike audiences that inspire and convert on Facebook and Instagram.

PurposeCreate demand and drive bookings from social.

Remarketing

Follow up with visitors who did not convert using display, video and social remarketing.

PurposeTurn lost visitors into bookings.

Google Hotel Ads & Metasearch

Hotel Ads, free booking links and metasearch campaigns so your direct rate shows next to OTA prices.

PurposeWin the price comparison with your own rate.
Explore Google Ads for hotels →

Tracking & Reporting

GA4, call tracking and booking engine conversion tracking with clear ROAS reporting.

PurposeKnow exactly what every dollar returns.
Success stories

Results our clients achieve

Real hospitality brands growing bookings with us.

All case studies
The Lensbury SEO case studyThe Lensbury logo

Welcoming travelers to an unforgettable resort experience

2.4K+Guests discovering the resort through organic search
3.1K+Bookings via Google Maps and local search
4.5K+Spa and dining reservations from targeted keywords
8.2K+First-time visitors from improved online visibility
Italian restaurant SEO case studyItalian restaurant logo

Bringing Italian food seekers to an authentic Italian food destination

1.5K+Visits generated directly from organic search
2K+Tables booked through Google Maps and local search
3.2K+Takeaway and delivery orders from menu keyword rankings
6.5K+New diners finding the restaurant through search
The Rock Zanzibar SEO case studyThe Rock Zanzibar logo

Bringing food lovers to Zanzibar’s iconic dining destination

1.8K+Guests discovering the restaurant through organic search
2.3K+Reservations via Google Maps and local listings
3.7K+Takeaway and delivery orders from popular menu searches
7.1K+First-time visitors from stronger online visibility
The Palm SEO case studyThe Palm logo

Bringing guests to an iconic dining legacy since 1926

2.1KVisitors discovering the restaurant through organic search
2.8K+Reservations via Google Maps and local listings
4.0KTakeaway and delivery orders from menu keyword rankings
7.8K+First-time diners from a stronger online presence
Why choose us

Why hotels choose White Hat SEO Guru

Industry expertise, proven strategies, dedicated support and transparent reporting, all focused on your visibility, bookings and revenue.

Marketing Expertise icon

Marketing Expertise

Hospitality specialists since 2005 who understand guest journeys, seasonality and OTAs.

Flexible Time Zones icon

Flexible Time Zones

Teams in India, USA, Dubai and New Zealand so we work on your schedule.

On-Time Delivery icon

On-Time Delivery

Clear milestones and deliverables that land when we say they will.

Affordable Pricing icon

Affordable Pricing

Transparent monthly plans from $200 with no hidden fees or long lock-ins.

24/7 Support icon

24/7 Support

A dedicated account manager and a team that is always reachable.

Industry Best Practices icon

Industry Best Practices

100% white-hat methods aligned with Google guidelines for lasting rankings.

Pricing

Affordable Hotel PPC packages

Simple monthly management fees. Your ad spend is paid directly to Google or Meta.

Most popular

Pay-Per-Click

Starting from
$200 / month

We manage your paid campaigns to drive targeted traffic, increase bookings and maximize ROI.

  • Google Ads campaign setup & management
  • Keyword research & targeting
  • Ad copywriting & A/B testing
  • Display & search network ads
  • Remarketing campaigns
  • Conversion tracking & analytics
  • Budget optimization for maximum ROI
Enquire Now

Digital Marketing

Starting from
$450 / month

Need more than ads? SEO, PPC, social media and website in one plan.

  • Everything in PPC
  • Hospitality SEO
  • Social media marketing
  • Dedicated strategist
Enquire Now
How we work

Our step-by-step Hotel PPC process

Clear steps, clear reporting and no guesswork from audit to results.

  1. 1

    Audit & Research

    We audit your account, competitors and keywords, and learn your goals, margins and seasons.

  2. 2

    Build & Track

    We build campaigns, ads and landing pages and set up full conversion tracking.

  3. 3

    Launch & Optimize

    We launch, then optimize bids, keywords, audiences and creatives every week.

  4. 4

    Scale & Report

    We scale what works and report bookings, cost and ROAS every month.

Get started

Ready to get more bookings from your ad budget?

Get a free PPC audit showing where your budget leaks and how to turn more clicks into bookings.

  • More bookings, faster
  • Lower cost per booking
  • Full transparency on spend and ROAS
FAQs

Hotel PPC FAQs

Answers to the questions owners and managers ask us most.

Ask Our PPC Team
What is hotel PPC?
Hotel PPC is paid advertising on Google, metasearch and social platforms that drives travelers to book on your hotel website.
Should I bid on my own hotel name?
Yes. Brand campaigns are cheap and stop OTAs from taking your direct bookings.
Do you manage Google Hotel Ads?
Yes. We connect your booking engine, manage bids and track direct bookings from Hotel Ads.
How much should I spend on ads?
Most hotels start with $500 to $3,000 per month in ad spend, plus management. We recommend a budget based on your market, season and goals.
How much does PPC management cost?
Our PPC management starts at $200 per month. See the packages above or contact us for a custom quote.
How fast will I see results?
Paid campaigns can drive bookings within days of launch. Performance improves over the first 4 to 8 weeks as we optimize.
Do I own my ad account?
Yes. Your account, data and creatives always belong to you.